LOS ANGELES, USA // Currently holding the role of Senior Vice President of Brand Partnerships and Commercial Licensing at Atlantic Music Group, Brad Rains leads the labels initiatives for developing new partners and brokering deals in the ever-evolving brand space. With extensive experience in the music, advertising and branding world, mixed with an amazing global roster (including Bruno Mars, Cardi B, Ed Sheeran, Burna Boy, Coldplay, Lizzo and Janelle Monae), the opportunities are endless with connecting music, talent and brands. A particular passion for Brad lies in fostering opportunities that provide both emerging and established artists with significant widespread visibility, whether through national or international campaigns. He excels at identifying the perfect synergy between an artist’s unique voice and a brand’s message, creating authentic and memorable engagements that resonate with audiences worldwide.

Having grown up as a self-proclaimed “terrible” drummer, his early experiences at various independent companies laid the groundwork for his comprehensive understanding of the industry’s intricate workings, from artist development to intellectual property. This foundational knowledge has been instrumental in his successful navigation and innovation within the brand partnership landscape