LOS ANGELES, USA // Briana McElroy is an award-winning digital marketing executive with over 12 years of experience leading and developing creative digital marketing campaigns. With a background in entertainment and technology, she brings a wealth of expertise to her role. In her current role as Lionsgate’s Senior Vice President, Head of Worldwide Digital Marketing, Briana is responsible for overseeing the digital campaigns for all motion picture group releases, including franchises titles such as “John Wick”, “Saw”, “Twilight” and “The Hunger Games”, as well as upcoming releases “Now You See Me: Now You Don’t”, “The Housemaid”, “Michael”, and “The Hunger Games: Sunrise on the Reaping.”

Prior to joining Lionsgate she was a leader in Twitter’s Media & Entertainment team, driving the company’s global partnerships with Warner Bros. Discovery and The Walt Disney Company. Before Twitter, she served as the Digital Marketing Director for Warner Bros. Pictures, leading successful marketing campaigns for films such as “Wonder Woman,” “Kong: Skull Island,” “Fantastic Beasts and Where to Find Them,” “Annabelle: Creation,” “Ocean’s 8,” “A Star is Born,” and “POKÉMON Detective Pikachu.”

Briana is a native of Jackson, Mississippi and in her free time, enjoys cooking and spending time with her daughter Nola, husband Josh, and dogs Fred and Murphy.