LISBON, PORTUGAL // Carmen Botelho is an expert in the emergent technologies and digital trends, with 12 years experience in strategic planning and creative communication for the Pharma Industry.

Even though the first steps in her career were in the consumer market, it was when she started in Float Health that she discovered and developed her true passion: the capacity to always innovate in the Pharma Industry and in Health, and to stand out by developing and delivering the best creative solutions.

Carmen believes that more than intuition, it is the global insight and comprehension of the actual world's social and human dynamics that gives us extra leverage when structuring full integrated campaigns.

Non-conformist by nature, she always tries unique strategies, which transpire the agency’s knowledge in Health, its experience and its mission.