LOS ANGELES, USA // Chris MacNeil is EVP, Executive Creative Director at Deutsch, where he has led culture-defining creative for some of the world’s most recognized brands and artists. Through craft, innovation, and storytelling, he has created insight-driven ideas authentic to the artist, audience, and brand — ideas that fuel fandoms, turn brands into cultural players, and drive measurable business impact. Over his career, Chris has launched albums for Taylor Swift, Adele, and Luke Bryan. His creative vision behind Target’s groundbreaking First Live Music Video with Gwen Stefani earned Cannes Lions, One Show, AICP, and AdAge Best Music Marketing honors — along with Effie wins the year prior for Target’s Hijacking the Grammys with Imagine Dragons. At TBWA\Chiat\Day, he helped reshape Pepsi’s connection with millennials through collaborations with Nicki Minaj and One Direction. Most recently, he collaborated with Cardi B for Walmart+, and partnered with Elton John and David Furnish to launch Elton John Eyewear with Walmart.