LAFAYETTE, USA // A global, award-winning creative leader and Emmy Winner, Danielle has been instrumental in igniting brand love for Uber through culturally resonant and purpose-driven campaigns. Her work spans continents and has earned international acclaim, including three consecutive Gold Film Lions at Cannes and Brand of the Year at Spikes Asia. Danielle has led iconic campaigns such as Football is for Food, Trains–Now on Uber, Brian Cox Goes to College, Delete Uber, Vaccinate the Block, Protect, Tonight I’ll Be Eating, and Uber Don’t Eats. Tasked with rebuilding trust and reputation, she has helped shape Uber’s modern identity and creative resurgence. Her work has transformed the core attribute of reliability into an emotionally resonant brand promise. This is seen most notably in the parent brand campaign On Our Way, and Uber’s first-ever Holiday ad, “There are drivers in your area”.

Prior to Uber, Danielle held many executive creative positions at WPP and her experience spans multiple industries and iconic brands including Microsoft, P&G, Audi, Bacardi, Coca-Cola, AT&T, and Tommy Hilfiger. At Wunderman Thompson, she led the groundbreaking launch of Tommy Hilfiger Adaptive, the world’s first fashion line designed with and for people living with disabilities. The work earned three Cannes Lions and sparked the creation of the agency’s Inclusivity Experience practice.