NEW YORK, USA // As the Chief Creative Officer of BBH USA, Erica Roberts leads all creative strategy and execution for the agency’s clients, while also serving on the BBH Global board. Erica is best known for reinvigorating iconic heritage brands—whether it’s PayPal, Four Seasons Hotels and Resorts, the entire Smucker’s portfolio, Samsung, or Goodyear (among many others). Her work always strikes a balance between staying true to a brand’s roots while infusing it with something new. Roberts is a renowned creative leader within the industry and has been named Ad Age’s 2025 Chief Creative Officer of the Year. She has also been featured in Ad Age’s Leading Women, Adweek’s Creative 100, and Campaign US’s 40 Over 40. She has led award-winning, business-transforming work across nearly every category—from CPG to QSR, financial services, and retail.

A champion for building diverse creative teams, Roberts has cultivated a department in which women represent 40% of the talent and is actively nurturing the next generation of female leaders in advertising. With over 20 years of experience, including 15 at Publicis Groupe, Erica has played a crucial role within the broader holding company in bringing creative together with media, experiential design, strategy, data, and PR to deliver some of the most talked-about and recognized work in the industry.