Erika Alfredson
EVP, Head of Marketing
Columbia Records
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Erika Alfredson

LOS ANGELES, USA // I have spearheaded successful marketing campaigns at Columbia Records for Adele, Beyoncé, Harry Styles, Rosalia,  The Kid Laroi, Depeche Mode, and others. I joined the Sony family of labels in 2005 as retail marketing representative working out of the West Coast office for Sony Music Label Group, and have been with Columbia ever since.  I was included in the 2018 Billboard Magazine power player list, 40 Under 40, Women in Music 2020, Variety Hitmakers 2021, and Billboard Executive of the Week in 2022. I graduated from UC San Diego with a degree in Human Development, where when I wasn’t in class, I was on the field playing for their 3 time National Champion women’s soccer team.

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