STOCKHOLM, SWEDEN // Filip Kiisk is a creative leader and marketing director at Pernod Ricard, where he leads the global creative vision for a portfolio of some of the world’s most iconic spirits brands, including Absolut, Malibu, and Kahlúa. With a career shaped in California and Northern Europe, Filip has spent over a decade bridging the gap between heritage brands and the fast- moving currents of modern culture.

Prior to joining Pernod Ricard, Filip held leadership roles at creative agencies such as Virtue/VICE and Valtech Radon, developing a reputation for craft-led storytelling and digital innovation. His international background allows him to navigate global markets with a focus on work that creates high-impact and is human-centric.

Filip is recognized for his ability to transform traditional marketing into shared cultural moments. He recently spearheaded the global rollout of the Absolut x Tabasco partnership, the Malibu x Tom Daley “Don’t Drink and Dive” campaign, the Kahlúa’s “Stir Up” series and the “Do Whatever Tastes Good Campaign” with Brian Cox. His work has earned him significant industry acclaim, including honors from the Clios, One Show, British Arrows, LIA, Creative Circle, and the Effies.

Today, Filip manages a multidisciplinary team of creatives, strategists and project leaders, fostering a collaborative environment that prioritizes experimentation and effectiveness. Whether launching major campaigns in over 50 markets or collaborating with global talent, his goal remains the same: to ensure that legacy brands do not just exist in the market, but remain relevant, interesting, and essential to the cultural conversation.