NEW YORK, USA // Gabi Costa is a global marketing leader recognized for elevating creativity, driving brand-building, and delivering lasting impact. She currently serves as Global Brand Director for Michelob ULTRA, the #1 best-selling beer in America, where she leads creative strategy and oversees global communications across major platforms — including the NBA, FIFA World Cup, and global Golf properties. At AB InBev, Gabi has held multiple leadership roles across Marketing. Most recently, as Head of Marketing Culture & Capabilities for the U.S., she led the company’s creative transformation agenda — upskilling teams, elevating creative effectiveness, and shaping culture. A champion of consumer-centric storytelling, Gabi has helped steer more than a dozen Super Bowl campaigns and influenced some of the most iconic beer brands in the world.