LONDON, UK // Harry Hesp is the Marketing Director at Baller League, a new football league redefining the game for a digitally native, creator-fuelled generation. Leading brand, marketing, content and social strategy, Harry played a pivotal role in launching Baller League in the UK – building a culturally resonant sports property from the ground up that now generates over 2.5 billion impressions every game week.

In its first UK season, Baller League sold out venues like London’s iconic O2, partnered with global brands including Pepsi and drove hundreds of millions of engagements through viral campaigns that fuse sport with cultural relevance and storytelling. The German edition became the most-watched Twitch channel in the world during the season and is launching in the US soon, with Harry driving the launch forward.

The league’s rapid growth is a testament to Harry’s instinct for audience-first creative, platform-native execution and boundary-pushing partnerships.

Prior to Baller League, Harry held senior digital and social roles across sport and entertainment, including at Amazon Prime Video Sport and ITV, where he worked on Soccer and Rugby World Cups across the globe. He brings over 15 years of experience building brands that connect emotionally, grow organically and move at the speed of culture.