MEXICO CITY, MEXICO // With over 22 years of experience in creative departments at agencies such as Leo Burnett, MullenLowe, Publicis, DDB, and Ogilvy across Argentina, Colombia, and Ecuador, he has built a strong career in advertising and Latin American creativity. Since 2021, he has served as Co-Managing Partner and Chief Creative Officer at Havas HOY, leading campaigns from Mexico City for brands across Mexico and Latin America, including Volaris, IKEA, Vanish, AirWick, Harpic, PUMA, Crayola, VOLT, Sporade, and BigCOLA, among others.

His work has been recognized at top creative festivals such as Cannes Lions, D&AD, Clio Awards, The One Show, LIA, El Ojo de Iberoamérica, El Sol, FIAP, Círculo de Oro, ElDorado, and the Effie Awards. Throughout his career, he has served as a jury member at Cannes Lions, El Sol, FIAP, Effie LATAM, Effie México, and El Ojo de Iberoamérica, where he was Jury President in both 2012 and 2024.