TORONTO, CANADA // Jose Garcia is the owner and creative director of ZOCA, a boutique design studio based in Toronto. With 18 years of experience, Jose approaches every project with a relentless drive to explore, create, and deliver meaningful visual solutions. His work is meticulously crafted, reflecting both a deep passion for design and a belief in its extraordinary power to forge emotional connections. For Jose, design is more than a profession—it’s a privilege and a means of communicating stories that resonate. Founded in 2017, ZOCA is a true extension of Jose’s creative vision. While the studio has collaborated with a variety of clients, its heart lies in the music industry. Jose’s portfolio spans gig posters, merchandise, and full-scale music festival branding. His work has supported an impressive roster of artists and events, including Wilco, Jeff Tweedy, Jason Isbell, Chris Stapleton, Modest Mouse, Death Cab for Cutie, Wilco’s Sky Blue Sky Festival, Alabama Shakes, Mumford & Sons, and many more.

Jose’s dedication to craft has earned ZOCA significant recognition, including seven Clio Music Design Awards—among them a coveted Gold Clio in 2025. Whether collaborating with global acts or grassroots projects, Jose continues to push creative boundaries, always striving to make work that leaves a lasting impression.