FLORHAM PARK, USA // Jose Rey is the Senior Director of Creative for the New York Jets, where he oversees the team’s visual identity, brand storytelling, and creative strategy. Over his 15-year tenure with the organization, beginning as a photography and design intern, he has grown into a key creative leader, shaping the Jets brand across campaigns, marketing initiatives, gameday, and experiential events. Most recently, he played a central role in the creative development of the 2024 Legacy and Classics uniform and brand launch.