LONDON, UK // Kate McCagg is Director of Brand Innovation Lab for Amazon Ads, where she leads a team focused on ad innovation at the intersection of commerce, entertainment, and technology. Before joining Amazon, Kate honed her creative leadership skills as Executive Creative Director at Havas and Creative Director at Razorfish, where she focused on pushing boundaries in the rapidly evolving landscape of technology and social media. Her leadership has consistently delivered award-winning work recognized by the industry’s most prestigious honors, including the One Show, Cannes Lions, New York and National ADDYs, the Clios, the ANDYs, The Kellys and Communication Arts. Kate’s passion for combining strategic media thinking with creative excellence makes her a sought-after voice in the evolution of brand storytelling in the digital age.