NEW YORK CITY, USA // Kyra Taurman is an award-winning Executive Creative Director with nearly two decades of experience shaping culture through experiential marketing. Currently at the helm of the creative team at Gradient, a name she proudly coined, Kyra has helped grow the agency from a four-person startup to a thriving 70+ person powerhouse. She now serves as both creative lead and spiritual compass, mentoring the next generation of talent while driving bold, story-rich work for some of the world’s most influential brands. Experiential runs through her blood. A natural performer and storyteller, Kyra has been an experiential learner since childhood. After graduating from NYU Tisch, she discovered the world of experiential marketing and knew instantly she had found her calling. Her early years were spent at several top NYC experiential agencies, where she contributed to their growth and evolution, often joining at their earliest stages. It was during this time she made a pivotal lateral move from production to creative—a decision that shaped the trajectory of her career. Since then, Kyra has concepted and delivered breakthrough work for the world’s leading brands, building immersive experiences that spark emotional connection and measurable impact.

With 18 years in the industry, Kyra is known for her ability to translate brand strategy into unforgettable moments—and for her signature mantra: Experiential Everything. Because for Kyra, everything she touches is an experience. A true leader in the industry, she continues to mentor, inspire, and redefine what creative leadership can look like—proving that experience isn’t just a discipline, it’s a way of being.