NEW YORK, USA // Luiz Sanches is the Global Chief Creative & Design Officer at Kimberly-Clark. Since assuming the role in January 2025, he has led a global creative transformation with direct impact on reputation, business performance, and company value. In his first year, Kimberly-Clark won 11 Cannes Lions, reinforcing creativity as a clear engine for growth. Before joining Kimberly-Clark, Luiz built a career of more than 30 years at AlmapBBDO, where he served as Chairman, Partner, and Chief Creative Officer, and later as CCO of BBDO Americas. Under his leadership, AlmapBBDO became one of the most awarded agencies in the world, earning multiple Cannes Agency of the Year titles, being named the #1 Global Agency of the Decade in 2020, and the Most Effective Agency in the World in the 2023 Global Effie Index.

Luiz is the most awarded Brazilian creative in history, with 259 Cannes Lions, including 3 Grand Prix. His work has been recognized at Cannes Lions and the Clio Awards, as well as D&AD and The One Show, and is driven by the belief that simple, culturally relevant ideas build brands and deliver meaningful business results.