UK // Mark D’Anna is the Senior Vice President of Creative Advertising at Once Upon a Time in Los Angeles, where he leads a team of exceptional creative marketers in crafting award winning A/V, print and social campaigns. A true Southern California native (a rarity in the entertainment business), Mark began his career at 20th Century Fox right out of college and worked his way up to Vice President of International Creative Advertising. With subsequent stops at Sony Pictures and Paramount Pictures, Mark has had the opportunity to help shape creative campaigns for global blockbusters, arthouse fare, and everything in between. His 20+ years in International Creative have afforded him a nuanced understanding of how to connect with audiences on the local level, while still crafting bold, global campaigns at scale. Never too old to learn something new, Mark recently pivoted to a new phase of his career, taking the position of Senior Vice President at Once Upon a Time. To this day he continues to learn, be curious, push creative boundaries, and use his decades of experience to deliver quality creative work that cuts through the noise.