LOS ANGELES, USA // Marty SIlverstone is President, Global Sync at Primary Wave Music, the world’s leading independent publisher of iconic and legendary music. A seasoned executive with over 20 years experience across the North American and international sync markets, Marty has been dedicated to driving meaningful licensing opportunities, consistently securing major placements for both established and developing artist and songwriter clients. At Primary Wave, he leads the company’s sync strategy of creatively re-imagining classic catalog for visual media, while overseeing a team of sync creatives in Los Angeles, New York and the U.K., responsible for creating licensing opportunities for Primary Wave artists. The roster of catalogs includes the music of James Brown, Prince, Whitney Houston, Stevie Nicks, Bob Marley, and many other iconic artists.

Over the course of his career working at the intersection of music, advertising and film/tv, Marty has collaborated with talented creatives across various media, landing advertising syncs with brands such as Google, Pepsi, Mercedes, and memorable Super Bowl ads with Budweiser, Pringles and Nissan. Of the many film and TV projects in which he’s placed music over the years– being a big comedy fan– a few personal highlights include working closely with Judd Apatow and his team on the music for “This is 40,” as well as artfully securing an opportunity for Primary Wave writer Foy Vance which led to an Emmy Award win for his original song co-written with Ed Sheeran and Max Martin– “A Beautiful Game,” from Apple TV+’s “Ted Lasso.” The sync biz is all about our community, and Marty has proudly co-hosted the popular Los Angeles-based sync industry mixer “The Happiest Hour” for over two decades, and more recently he also founded Primary Wave’s annual “Out-of-Towners Brunch” – a partnership event with the Guild of Music Supervisors. Originally from Montreal, he has a Bachelor of Arts degree from Queen’s University in Canada, where he conducted research and published papers on the Psychology of Popular Music. He is also an alumnus of Berklee College of Music, where he remains a regular guest speaker.