SHANGHAI, CHINA // Melinda, the CEO of IPG Mediabrands Greater China, oversees the network’s operations and growth throughout mainland China, Hong Kong SAR, and Taiwan. With more than twenty years of experience, she has cultivated substantial expertise in managing brands while staying abreast of the latest trends through innovative media and integrated communication strategies, ultimately aimed at improving business performance. As a highly skilled business leader, Melinda excels not only in marketing but also in enhancing operational excellence, transforming corporations into modern organizations that achieve efficiency through cutting-edge technology while fostering a human-centered approach to effectiveness.

She boasts a strong track record in both large corporate environments and agile start-ups, consistently achieving results and converting complex analyses into impactful management presentations. Her impact extends far beyond her role as CEO. Melinda is recognized as a leading figure and influencer in the industry, having served as a jury member for prestigious awards and events such as Cannes Lions, Effies, Spikes Asia, Webby Digital, ROI festival, and Gerety Awards, to name a few. Beyond her professional achievements, Melinda is deeply engaged in a variety of industry activities and initiatives, fervently championing diversity and inclusivity. She aims to improve the new leadership model by not only emphasizing gender but also ensuring equal representation of voices, empowering individuals at various levels to nurture the future generation.

Additionally, she is a trailblazer in implementing a performance-driven approach to media solutions, fostering a leadership
team that promotes innovative marketing strategies in the AI era, ultimately delivering tangible business solutions. Melinda strongly believes that marketing can be a powerful catalyst for positive change, inspiring and empowering individuals, communities, and societies.