Craft
Melissa Ludwig
VP, Creative Director
FCB Health NY
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Melissa Ludwig

NEW YORK, USA // Melissa is a multi-award-winning creative with almost 20 years of ad-industry experience. An over-thinker, round and round muller-overer and creative tinkerer, Melissa meets creative problem solving with unmatched curiosity and infectious enthusiasm.

Before joining FCB Health in 2016, Melissa tailored her voice to an array of brands for consumer audiences in haircare, skincare, cosmetics, fast food, packaged goods and more. FCB Health was her first leap into the healthcare space, and she immediately felt a pull towards helping grow brands whose purpose is to improve someone’s quality of life. For the last 8 years she’s been on a mission to “Unpharma the pharma” —bringing refreshing, boundary-pushing perspectives to the agency’s various DTC and HCP brands as well as OTC goods and new business.

Over her career, Melissa’s creative acumen has garnered repeat recognition at prestigious shows such as: AME, Cannes Young Guns, Clio, Creative floor, Effie, Global, Jay Chiat, Manny’s, Marcom, Muse, and MM&M awards. Her work has been featured in various publications including Endpoints news, and Lürzers Archive.

In her free time, Melissa enjoys off-gridding it on her property in North-Eastern Pennsylvania around a bonfire with her Husband Matthew, Son John, and German Shepherd Axel. (Yes, she meticulously checks everyone for the damn ticks.) She also runs her own business, “Beautiful Sorta Photography”, in which she lovingly documents the perfectly imperfect, and oh-so-human moments of everyday family life.

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