HAMBURG, GERMANY // Mieke Haase is Chief Creative Officer (CCO) at Loved, a brand of thjnk Germany GmbH, member of the Ogilvy Group, and a WPP AI Platform Speaker. With more than three decades of experience in brand, design, and communication, she combines agency leadership with a strong editorial and typographic background. Since 2007, Haase has shaped loved’s creative output first as Managing Director Creation and Partner and, since 2024, as CCO. From 2000 to 2007, she was Partner at c-feld in Hamburg, and also served as Creative Director Europe at C&A. Prior to joining loved, she held creative leadership roles in publishing and agencies, including Creative Director at sleek magazine and Feld Hommes Magazin, Type Director at Kolle Rebbe, and several years as a freelance Type and Creative Director in London. Haase is a member of the Art Directors Club Germany (since 2003) and regularly serves on juries across creative and design disciplines, including Cannes Lions (2019) and the Cannes Design pre- voting jury (2022), as well as Clio and LIA. In 2023, she served as ADC Talent Chair. Alongside her client work, she created Namae Koi, an AI-driven audio-visual artist project that explores human–AI collaboration, identity, and inclusion through music, fashion, and visual storytelling.