HOLLYWOOD, USA // Since assuming the role of president and chief marketing officer in 2019, Mike Benson has succeeded in keeping the CBS brand modern, fresh and relevant while leading all marketing activities for CBS content and business units across both linear and streaming platforms. In 2025, his responsibilities expanded to include overseeing marketing for BET, BET+ and VH1. He works closely with Paramount Global to coordinate marketing efforts across the CBS, BET and VH1 family of brands and programming.

Benson articulates a clear brand vision through innovative marketing strategies that drive growth and engagement across CBS Entertainment, CBS Sports, CBS News and Stations, BET, BET+, VH1, CBS Media Ventures, CBS Studios, See It Now Studios and BET Studios – as well as for the CBS Network series and CBS-produced streaming-first programming on Paramount+. Since his arrival, he and his team have launched hits including MATLOCK, TRACKER, THE EQUALIZER, GHOSTS, FIRE COUNTRY and NCIS: SYDNEY, while also stimulating growth for CBS legacy programs and franchises such as 60 MINUTES, SURVIVOR, CBS MORNINGS, THE PRICE IS RIGHT, NFL ON CBS and “Star Trek.”

Throughout his career, Benson has held leadership roles at some of the most influential media companies, including Amazon Studios, Time Warner and The Walt Disney Company. At every step, his work has been recognized for its creativity and entrepreneurial spirit.

While head of marketing at Amazon Studios, he led marketing efforts for the company’s original content on Prime Video. His work earned numerous accolades, including Adweek’s Brand Genius and Grand Brand Genius Awards, 37 Clio Awards (including two Grand Clios), five Cannes Lions Awards and an Emmy nomination. As chief creative officer for the Time Warner Global Media Group, he executed a wide range of partnerships with brand marketers across the company’s portfolio, including HBO, Warner Bros., Time Inc. and Turner Networks. Benson also spent more than 12 years at The Walt Disney Company as executive vice president of marketing for the ABC Entertainment Group, where he created highly recognized marketing campaigns for hits such as “Modern Family,” “Lost,” “Desperate Housewives,” “Grey’s Anatomy,” “Dancing with the Stars,” “Jimmy Kimmel Live” and “The Bachelor.”