LOS ANGELES, USA // Monica Helberg is a respected creative leader, known for shaping some of the most influential brands in the entertainment industry. As Senior Creative Director at Apple TV+, she leads global campaigns and brand initiatives that have defined the design identity of Apple Originals since helping launch the service in 2019. Monica’s passion for visual craft drives a unique approach that merges deep cultural insight with bold design thinking, resulting in impactful audience brand connections. With a keen eye on what’s next, she pushes creative boundaries and energizes her teams to think beyond the expected. Her leadership and work have earned recognition from top industry honors, including D&AD, One Show, Cannes Lions, Emmy, and Clios. Before joining Apple, Monica was instrumental in developing iconic brand identities across film, television, gaming, and advertising through her senior creative roles at Amazon Studios, Disney/ABC Television Group, and TONIK+ (now Orb Group).