CDMX, MEXICO // Montserratt is General Creative Director at The Juju México. With 15 years of experience as a copywriter, she has developed award-winning work for local, regional, and global brands such as Spotify, Ford, PepsiCo, Doritos, Pedigree, NotCo, Victoria, Aspirina, Nestlé, Conmebol, AT&T, and Don Julio, among others. Since joining The Juju, she has played a key role in the agency’s creative and cultural growth — helping expand its team, elevate its creative output, and consolidate its position as one of the most dynamic agencies in Mexico. Her work has been recognized at some of the world’s most prestigious festivals, including The One Show, El Sol, El Ojo de Iberoamérica, Círculo Creativo de México, El Diente, IAB, and EFFIE Awards. She has also served as a jury member for several national and international festivals. Beyond her creative work, Montserratt is deeply committed to female empowerment and to fostering young and Latin creative talent. She is an active mentor at Bendita Carpeta, where she supports and guides the next generation of creatives in the region.