NORTH HOLLYWOOD, USA // Nati discovered his passion for trailers sitting in a dark movie theatre sometime in the early ’90s. He started his career as a promo editor – first at an Israeli network, then in New York for HBO, the Sci-Fi Channel, and NBC. He moved to LA in 2003, spent a couple of years at The Cimarron Group, then joined a then-fledgling agency, Buddha Jones, where he started producing. In 2013, Nati joined Aspect, where he’s led numerous award-winning campaigns and has mastered the art of making sure his Zoom is muted when he has something important to say.