DALLAS, USA // Paco is an international creative leader and entrepreneur who has held leadership roles at top creative agencies around the world. He is currently the Chief Creative Officer at LERMA/, where he leads the agency’s creative vision.

At Sra. Rushmore in Madrid, he helped establish the agency as the most creative of the decade in Spain. At Ogilvy Brazil, his work contributed to the agency being named Agency of the Year at the Cannes Lions. At BBH London, he led successful global pitches for brands such as Ray-Ban, Absolut Vodka, Google, and Axe.

In 2017, Paco joined Anomaly LA as Executive Creative Director and Partner. A year later,  creative agencies around the world. He is currently the Chief Creative Officer at LERMA/, where he leads the agency’s creative vision

In 2023, Ad Age named Activista Purpose-Driven Small Agency of the Year, and Fast Company recognized two of its campaigns among the World Changing Ideas. Throughout his career, Paco has consistently found bold and innovative ways to connect brands with their audiences through work that people care about, talk about, and share.

His eclectic body of work reflects both his ability to move seamlessly across genres, media, and technology, and his talent for building multidisciplinary teams with a “nothing is impossible” mindset.

Some of his most pioneering projects include Dove Real Beauty Sketches, the social experiment that became the most-watched video in YouTube history and won the first Titanium Grand Prix for Latin America at Cannes; Immortal Fans, the organ donor for a soccer club, which increased organ donations by 54% and saved dozens of lives, winning the Cannes Promo Grand Prix; and the Watch the Game Change the Game for Ally Bank, the platform that helped bring women’s soccer to U.S. prime time for the first time.