Design, Print & OOH
Patrick Ramsey
Executive Vice President & Creative Director
AERIN
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Patrick Ramsey

NEW YORK, USA // After graduating from the prestigious Art Center College of Design in Los Angeles with a BSc. (Hons.) in Product Design, Patrick Ramsey went to work for Arnell Group, a creative agency in New York, that offered him a glimpse into the world of fashion, beauty, print, and packaging.

From Arnell, Patrick went to Ralph Lauren, where he worked on an array of products as Design Director for Ralph Lauren Home. A desire to further his experience in the world of fashion and beauty prompted a move to Estée Lauder’s MAC Cosmetics, where as Design Director he worked on products, packaging, and store environments for the brand.

In 2003 he joined Williams-Sonoma’s Emerging Brands division in California — a special incubator for high-growth brands within the company’s portfolio. In 2006 he returned to New York to spearhead the growth of emerging brand, West Elm. After four years, revenues for the brand more than tripled. 

At this point Patrick decided to leverage his product and retail experience and form his own firm, Soho Studios, a creative agency that specialized in end-to-end design, production and logistics services for a number of retail clients. The agency witnessed tremendous growth and was acquired by publicly traded Canadian Retailer, Indigo (TSE: IDG) in 2012.

In 2013 Patrick was invited to join AERIN, a luxury lifestyle brand founded by former client, Aerin Lauder. In his role as Executive Vice President / Creative Director, Patrick now oversees all aspects of the Home, Beauty, and Fashion divisions.

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