NEW YORK, USA // Peter manages communications for Hermès in the USA, the company’s largest single global market. At Hermès this multi-faceted role encompases overseeing the direction of all Public Relations, Special Events, Advertising, Visual Merchandising and Digital Communication activity, leading a team of eighteen executives. The core objective of Communications at Hermès is to drive visibility and awareness for the company’s comprehensive collections of beautifully crafted products in 16 seperate product categories or metiers, nurturing the rich heritage and storytelling traditions of the House.

Previously Peter worked as Creative Director at the renowned Manhattan Marketing & Public Relations agency, Nike Communications, developing communication strategy and campaign execution for luxury lifestyle brands such as Jaguar, Moet & Chandon, Burberry Beauty, Vacheron Constantin, Chateau Mouton Rothschild, Rosewood Hotels and Piper-Heidsieck Champagne.

Peter also previously worked at L’Oreal USA running communications for the cult Japanese cosmetics brand shu uemura and as a consultant for Procter & Gamble Prestige Beauty developing PR communication strategy for Fine Fragrances such as Yohji Yamamoto, Helmut Lang, Hugo Boss and Lacoste.