CULVER CITY, USA // Phylicia Fant is renowned throughout the entertainment industry as a trusted leader, esteemed executive, and public relations/marketing visionary. But even more importantly, she is a conduit of culture. Fant consistently and strategically connects artists to brands, media, film/television opportunities and philanthropic causes. Boards include MusiCares, Save The Music, Girls Make Beats, Black Women Film Network, LA Chapter Vice President of the Recording Academy and more. In her role as Global Head of Music Industry and Culture Collaborations at Amazon Music, she transforms global synergy into commercial opportunities while prioritizing meaningful cultural moments. Her roles include VP of Publicity at Universal, SVP Media Strategy and Lifestyle at Warner Records, and Head of Urban Music/ EVP Columbia Records before joining Amazon Music in February 2022.
Fant has succeeded in connecting Amazon Music to Culture via culture collaborations, partnerships, and industry events. These successes included HBCU Homecoming sponsorships, Grammy Roundtables, Cannes activations, Beyonce’s Club Renaissance Merch Popup, and talent collaboration with the likes of Lucky Daye, Lil Wayne, Tems, Janelle Monáe, Kaytranada, Anderson .Paak, Usher, Jon Batiste, Big Sean, Andra Day, Keke Palmer, and Erykah Badu. Fant is the Founder of The Purple Agency and manager to Andra Day. She was educated at Spelman College in Atlanta, GA, achieved an Executive Education Certificate, The Business of Entertainment, Media, and Sports, from the prestigious Harvard Business School in 2018, and is a proud member of Delta Sigma Theta Sorority, Inc.