BEIJING, CHINA // An AdMan who believes in perfectionism, believes devil exists in details, and believes passion is the fuel of everything.

Start the career at 2002, Bates Shanghai, worked for Heinekens. Year 2005, Master Cup TV commercial series had won No.1 ranking of “The most favorite TVC of Chinese consumers”. And then drifted from JWT Shanghai to Ogilvy Beijing, collected several Cannes, Clio and OneShow along the way.

Joined Y&R Beijing at year 2010, has been working with a group of people who share the same views and beliefs. In year 2013, Y&R Beijing is the Most Awarded Agency in China first time.

Year 2014, lead the team and also witnessed Y&R Beijing won its first Cannes Gold Lion, Clio Gold and SPIKES Asia Grand Prix. With these awards, Y&R Beijing became 2013-2014 The Most Awarded Agency in China. And for its first time, Y&R Beijing is listed as the Top 3 Agencies at SPIKES Asia and Cannes report Asia.Penguin audio books campaign”Mic” ranked No1 press campaign in the directory big won rankings 2014.​