NEW YORK CITY, USA // Sam McMenamin is the Senior Creative Director, Head of Content and Social at AKA NYC. He’s spent the last 15 years creating award-winning, culture-shaping campaigns for Broadway, the arts, and beyond. 

His work spans creative direction, strategy, copy, social, and experiential for 50+ clients including Harry Potter and the Cursed Child, Netflix’s Stranger Things: The First Shadow, & Juliet, Come From Away, Second Stage, Arena Stage, and National Geographic. 

Content- and pop culture-obsessed, Sam makes entertainment that sells entertainment—racking up 25+ major awards including the first-ever Grand Clio for Live Entertainment, the first Shorty Award for a Broadway show, and a spot on AdWeek’s Top Experiential Stunts for the most magical domination to ever hit Times Square.