USA // Sara Singh is a full-stack VP cultural strategy director with a passion for helping brands connect to culture in meaningful ways. She is interested in people, their behaviors, and the cultural trends that shape their lives. She’s worked across various sectors on both iconic and emerging brands including: Taco Bell, Disney+, Google, Robinhood, McDonald’s, the Grammy’s, and Coca-Cola. Always striving for out of the box thinking has landed her on Adweek’s Creative 100, AdAge’s Leading Women Rising Stars, and Business Insider’s Rising Stars of Madison Avenue. She specializes in cultural and creative strategy that helps brands become and stay relevant in an ever changing landscape. After five years at Deutsch as Taco Bell’s AOR, Sara has transitioned to the client side at Taco Bell to help continue to shape the brand and culture strategy