BERKELEY, USA // Sarah Dempsey is the Head of Marketing & Strategy for Outside Lands, where she leads the end-to-end marketing vision for San Francisco’s premier music and culture festival in Golden Gate Park. Now entering its 18th year, Outside Lands continues to evolve under Sarah’s leadership, with her driving digital innovation, audience growth, and brand evolution across all channels. Since joining Another Planet Entertainment (APE) in 2008, Sarah has played a pivotal role in shaping the marketing strategies behind some of the West Coast’s most iconic concerts and festivals. With over 15 years of experience in live event marketing, her expertise spans strategic planning, creative development, digital transformation, and audience engagement at scale.

Sarah began her career in artist publicity and management—experience that continues to inform her artist-first, story-driven marketing approach. At Outside Lands, she combines data-driven insights with creative storytelling to foster deep connection, cultural relevance, and lasting brand loyalty among fans.