TORONTO, CANADA // Sebastián Benítez is a Colombian Executive Creative Director based in Toronto, with more than 18 years of experience leading ideas that blend strategic thinking, craft, and cultural relevance. His approach to advertising is shaped by his passion for sports—every pitch feels like a match, and every festival, a tournament. Competing to elevate the work has defined his career. He began his journey at Young & Rubicam, spent over a decade at Grey Colombia, and later moved to Canada. For more than three and a half years, he has been part of Tank Worldwide/Grey as an Executive Creative Director, leading creative projects for local, regional, and global brands. His experience includes work for GSK, Eli Lilly, Abbott, AbbVie, DirecTV, Uber, CONMEBOL, Coca-Cola, and Volvo. Among his most recognized projects are Life Extended Stickers, Earth Is Saying, Hispanic Star, The Game That Never Was, AdScan, Corruption City, My Last Lullaby, Helena’s Delivery Room, and Fire Bloom—all awarded across major international festivals. Throughout his career, Sebastián has earned multiple accolades at Cannes Lions, D&AD, The One Show, LIA, New York Festivals Health, CLIO, CLIO Health, Lisbon Awards, Anthem Awards, The Andys, Effie Awards, ADCC, Marketing Awards, Communication Arts, One Eyeland, Ojo de Iberoamérica, and El Dorado