NEW YORK CITY, USA // Stephano Raggiani is Head of Creative for Live Nation’s Media & Sponsorship division, the world’s leading live entertainment company. He leads a multidisciplinary team dedicated to creating meaningful brand experiences in the most receptive medium: live music. Live Nation’s extensive global network spans 45 countries, producing 45,000 annual concerts for 4,000 touring artists across 300+ venues and 100+ festivals; allowing brands to authentically connect with fans at the moments that matter most.
Experiential has been in Raggiani’s DNA since childhood, when working in his family’s Italian restaurant taught him that every customer interaction is a chance to make a memory worth coming back for. That same philosophy drives his work helping brands partner with Live Nation in ways that are culturally resonant and fan-first.
Throughout his career, he has built campaigns for some of the world’s most recognized brands, including Adidas, Adobe, Airbnb, Citi, Espolón Tequila, Google, Pepsi, Red Bull, and Rémy Martin. His belief is simple: every brand has the opportunity to create unforgettable experiences for fans when culture is at the core of every idea.