CULVER CITY, USA // Val Pensa is a seasoned music marketing executive and artist development leader, currently serving as Senior Vice President, Head of Marketing at RCA Records. With more than 20 years in the industry, Val is known for her collaborative artist-first approach and strategic vision across global marketing campaigns. Her unique ability to cultivate relationships with artists, managers, and creative teams has helped launch and sustain the careers of chart-topping acts across all genres. In her current role, Val oversees the label’s marketing team while continuing to personally guide the creative and strategic development of major artists including Doja Cat, Tate McRae, and Lisa of BLACKPINK. She is instrumental in nurturing both emerging talent and legacy acts — with a strong emphasis on long-term brand building, global positioning, and cross-platform storytelling.

Val’s success is rooted in her ability to deeply understand and translate an artist’s vision into culture-shaping moments. She is known for her operational leadership, collaborative style, and unwavering commitment to creative integrity — making her a trusted partner to some of the world’s most influential artists.