MUMBAI, INDIA // An MBA who is a poet at heart. A wordsmith who has a flair for numbers. A lyricist who can paint pictures. Vineet has brought his unique perspective to advertising in every capacity he has held over the past 17 years.

Be it first ever Cannes Lions Health or The Global Awards, be it The Rx Club New York or Awards Shows Home, he has been a part of eminent Jury panels of most of the prestigious awards. Vineet's career arc spans through various prominent assignments, which includes creative leadership at Saatchi & Saatchi. He had a meaty stint at Leo Burnett, Publicis, Lowe Lintas and McCann Erickson in creative capacity as well as in new business development.

With a wide FMCG experience in his repertoire, Vineet along with Rina established Aakanksha Healthcare, a leading healthcare advertising agency in India, catering to some of the biggest names in Pharmaceutical industry.

Throughout his career, he has bagged more than 100 International & National Awards with his work featuring in Cannes, One Show Rx, Clio Rx, New York Festival, The Global Awards, The Rx Club New York, ABBY's and TOI Big Bang Awards. It is under his & Rina’s Leadership Aakanksha Healthcare has bagged the title of the ‘Healthcare Agency of the Year’ at the Ad Club Awards in India.

Vineet is responsible for building brands like Ariel (P&G), HSBC Bank, SBI Mutual Funds, Johnson & Johnson (Wound Care & Baby Care), Bajaj Chetak, ICICI Prudential Life Insurance, NDTV India, Radio Mirchi, Coca-Cola, Durex Condoms. In healthcare capacity he is known for building brands like Prevenar, Zedex, Aztor & Gemer.

For past 1 year Vineet has taken additional role in building a 3 new creative power house for the group first one being “Spirit & Gauze”, the second one “Pencil Box Creations” and the third one is the animation cum interactive cell called “Square”. With clients like Sanofi, Dr. Reddy’s, Sun, Little Hearts & Monginis the agency has the right mix of Healthcare and OTC Clients.