LOS ANGELES, USA // Zoë Fairbourn is a leading voice in entertainment marketing with over 25 years of experience building high-impact brand partnerships, content strategies, and talent collaborations at the intersection of media, marketing, and culture. Her expertise lies in storytelling and strategic collaboration—developing innovative partnerships and brand-funded entertainment that resonates with audiences and delivers meaningful business results. Zoë currently serves as the Head of Strategic Partnerships & Branded Entertainment at Hello Sunshine, where she built and leads a $20M+ brand-funded content division. She has collaborated with top-tier companies and platforms that have resulted in groundbreaking partnerships and original programming including Side Hustlers (Ally/Roku), Fanmade (Samsung/Amazon Prime), Women’s Sports Now (Miller Lite/Roku), and the documentary film Fair Play (P&G/Hulu), among others. She also handles brand endorsements for Reese Witherspoon and creates multi-platform marketing programs with leading global brands such as Google, GM, Anheuser-Busch, General Mills, and Diageo across Hello Sunshine’s diverse business units.

Zoë’s work has earned recognition including a Clio Music Award (Fanmade, 2024) and a Cannes Lions Award (Lexus Short Films, 2017). She was most recently a judge for Sundance’s Brand Storytelling, the Clio Entertainment Awards, and a proud mentor with Big Brothers Big Sisters.