2007 Lifetime Achievement Award Recipient: Bob Isherwood

Australian-born Bob Isherwood is the former Worldwide Creative Director of Saatchi & Saatchi.

For 12 years, Bob took ultimate responsibility for the communications ideas the company created for some of the world’s major corporations including Proctor & Gamble and Toyota. He was for example the Global Creative Director responsible for the launch and mass marketing of Toyota’s Prius.

It was under Bob’s leadership that the Saatchi & Saatchi network won almost 8,000 significant awards.

Bob’s work has been documented in many books and endorsed by the industry’s most prestigious national and international award shows. He won Australia’s first Gold Lion for Film at the Cannes Lions International Festival of Creativity and is one of the few people to have ever won a British Design and Art Direction gold award for advertising.

Bob has been elected to the Clio Hall of Fame in the US, and the Writers and Art Directors Hall of Fame in Australia.

Bob has served as President of the Film and Press and Poster juries at the Cannes Lions International Festival of Creativity. In 2007 he received the Clio Lifetime Achievement Award “in recognition of outstanding and ongoing contribution by an individual who is leading the industry forward.” In December 2007, Bob received the first ever Honorary Doctorate in Communications from RMIT at a ceremony at the Melbourne Telstra Dome. In 2008, he was invited to contribute to the “Australia 2020” initiative.

In 2009 Bob acted as Creative Chairman for the UN/IAA Climate Change Initiative.

Currently, in addition to his work with Dialog Health, (his own company focused on mobile Healthcare solutions), Bob is Creative advisor to the Worldwide CEO of Innocean- Hyundai’s global advertising agency network, and Chairman of their Global Creative Council.

Bob is co-author of the book ‘World Changing Ideas’ and an adjunct Professor at Vanderbilt University.

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