First published by: AdAge.com

Clio held its annual Clio Sports Honorary Awards Dinner at Cannes Lions this week, once again recognizing athletes who creatively apply their talent and celebrity to move sports culture forward in innovative ways. This year’s honorees were runner Mo Farah, rugby player Ilona Maher, basketball star Candace Parker and footballer Gerard Piqué. (Piqué was unable to attend the ceremony.)

—Tim Nudd