First published by: MMM-online.com

Clio Health announced the winners of its 2025 Grand Clio Health and Clio Health of the Year awards Wednesday night.

The ceremony — which recognized the top creative marketing, advertising and communications campaigns in healthcare — was held in New York and hosted by Dr. Bayo Curry-Winchell, a nationally recognized health equity and maternal health advocate.

Several 2025 MM+M Agency 100 honorees were among the 15 entries recognized as winners over the course of the evening, including IPG Health and Klick Health.

One of the most prominent honorees was The Last Barf Bag: Bidding Farewell to an American Icon. The Dramamine campaign was created by FCB Chicago and the short documentary film directed by the filmmaking collective Sunny Sixteen.

As for the Clio Health of the Year honors, Dramamine and Callen-Lorde tied for Advertiser of the Year.

Meanwhile, Area 23, an IPG Health Company, won for Agency of the Year, Klick Health once again won for Independent Agency Of the Year and IPG Health won for Network of the Year.

“This year’s Clio Health winners are a powerful reflection of just how bold and nuanced the work in this industry has become,” Clios CEO Nicole Purcell said in a statement. “Our program is designed to recognize creativity that goes beyond the traditional definition of ‘Health & Wellness’ and we’re so proud that the Grand Clio Health winners are telling stories that are bigger, more daring, and more artfully crafted than ever before, across a broad spectrum of categories in this space.”

Below is the full list of winners:

• Audio (Health Institutions & Services): “In Transit” by Area 23, an IPG Health Company for Callen-Lorde, MTA, NYC LGBT Historic Sites Project
• Audio Craft (Pharmaceutical): “Magnetic Stories” by Area 23, an IPG Health Company for Siemens Healthineers
• Branded Entertainment & Content (Lifestyle, Wellness, & Over-the-Counter): “The Last Barf Bag” by FCB Chicago for Dramamine
• Creative Use of Data (Lifestyle, Wellness, & Over-the-Counter): “Animal Alerts” by Serviceplan Germany and L&C, NYC for PetPace
• Creative Use of Data (Pharmaceutical): “Magnetic Stories” by Area 23, an IPG Health Company for Siemens Healthineers
• Creative Use of Media (Consumer Brand Health Initiative): “Sightwalks” by Circus Grey for Cemento Sol
• Design (Consumer Brand Health Initiative): “Sightwalks” by Circus Grey for Cemento Sol
• Design Craft (Health Awareness & Advocacy): “Contrabanned” by Patients & Purpose for Claremont Forum, Prison Library Project
• Direct (Consumer Brand Health Initiative): “Sightwalks” by Circus Grey for Cemento Sol
• Direct (Lifestyle, Wellness, & Over-the-Counter): “The Last Barf Bag” by FCB Chicago for Dramamine
• Film (Lifestyle, Wellness, & Over-the-Counter): “Stop Working Out in The Past” by Quality Experience for Tonal
• Film (Health Awareness & Advocacy): “The Count” by FCB Canada for SickKids Foundation
• Film Craft (Health Awareness & Advocacy): “Fer” by anónimo for Save the Children
• Integrated (Lifestyle, Wellness, & Over-the-Counter): “The Last Barf Bag” by FCB Chicago for Dramamine
• Public Relations (Health Institutions & Services): “In Transit” by Area 23, an IPG Health Company for Callen-Lorde, MTA, NYC LGBT Historic Sites Project

Beyond the agency accolades, rapper Lil Jon received an Honorary Clio Health Award for his work at the intersection of music and wellness. The Clios recognized him for releasing guided meditation albums and supporting mental wellness.

Additionally, Emma Heming Willis was honored with an Honorary Clio Health Award for her leadership in caregiving and women’s brain health.

Willis was credited for her work as chief impact officer at Make Time Wellness as well as the awareness work she has led since her husband Bruce’s diagnosis with frontotemporal dementia in 2022.

Official sponsors of the Clio Health Awards included Pinterest and Havas Health.