For the last two decades plus, the words “YEAHHH,” “OKAYY,” and “WHATTT” have been synonymous with multi-platinum, Grammy award winning artist Lil Jon. He has been one of the most prominent figures in music and pop culture alike, performing for hundreds of thousands of fans with Usher & Ludacris, Afrojack, Steve Aoki, Pitbull, TLC (on FOX’s American Idol), Becky G, Offset, LMFAO, Too $hort and E-40 just to name a few. Hitting it’s 10-year anniversary this year – back in 2014 – Lil Jon proved once again he’s a powerhouse artist teaming up with DJ Snake for their smash hit “Turn Down For What,” which created a massive worldwide craze. Most recently, Lil Jon was the musical director for Usher’s 2024 Super Bowl halftime show in Las Vegas, where he performed their iconic record, “Yeah!,” which has garnered over a billion-streams on Spotify. In February of 2024, Lil Jon announced and released the first of his meditation albums called Total Manifestation, which was unexpected by fans, and met with resounding success. He followed-up that album with his second one titled Manifest Abundance. The second mediation album was released in conjunction with wellness brand, Natural Vitality, with an album release event in Bel Air, CA that included a Lil Jon-lead mediation session and Q&A. Summer of this year closed-out with Lil Jon performing a complete surprise performance at the Democratic National Convention in Chicago to help the Georgia delegation officially nominate VP Kamala Harris for the Presidency of the United States, forever creating the new blueprint of what a Roll Call nomination will look like moving forward in the United States.
Lil Jon continues to be a master at marketing and business being tapped by Peloton to co-lead a mediation class as well as Alex Toussaint’s famous ‘Club Bangers’ class in June of this year. In addition, Jon’s company – Soul Chakra – teamed up with Peloton to create a capsule collection of merchandise exclusive to Peloton. Jon has also been tapped by Pepsi for their Super Bowl commercial (which also featured Cardi B and Steve Carell), Hotels.com for their new commercial featuring Captain Obvious, and Jimmy John’s for the rollout of their new Little John sandwich. Kool Aid and Lil Jon collabed in 2018 for their viral Christmas campaign with the Kool Aid Man, Bud Light [Fall 2015] to star in their #UpForWhatever commercial and campaign. For many years he’s has a business relationship with Don Julio tequila as a brand ambassador, with a 2020 campaign that’s both a Postmates and Don Julio partnership for Lil Jon Party Packs which were rolled-out. He’s had an Oakley endorsement deal, partnered with SOL headphones – which helped to launch SOL Deck by starring in the Radio Shack commercial in Fall 2013.
His success as a mainstay in the DJ-world is evident with a current residency at Hakkasan Nightclub (MGM Grand) along with Jewel Nightclub at Aria Resort & Casino. Previously, Lil Jon had a DJ residency for over five years at the Wynn/Encore (Surrender, Tryst, XS); even being named the Las Vegas Resident DJ of The Year. He has traveled the globe DJing worldwide in places such as, but not limited to France, Germany, South Korea, China, India, Dubai, London, Mexico and Australia.
His marketing chops came in helpful when casted on NBC’s primetime show Celebrity Apprentice (Spring 2011) quickly becoming a fan-favorite nationwide. Lil Jon was back on primetime television in the Spring of 2013 on the cast of Celebrity Apprentice All-Stars, where he came in 3rd and raised almost $200,000 for the American Diabetes Association. His philanthropic work hasn’t stopped there; Lil Jon has built 2 schools in Ghana with Pencils of Promise, and was honored at their 2019 Gala in New York City for all his contributions towards the organization with the Visionary Award.
Known best for his role in creating and popularizing the southern movement and lifestyle known as Crunk, Lil Jon delivered a string of regional hits (in the 90’s) with the East Side Boyz eventually becoming a national force in 2001 thanks to the tracks “Bia Bia” and “Put Yo Hood Up.” Their iconic albums include We Still Crunk!, Put Yo Hood Up, Kings of Crunk and Crunk Juice. Jon helped popularized the word ‘Crunk’ not only on a national scale, but worldwide, so much so that The Merriam-Webster Dictionary added the word into their book in 2007. Paying homage to the fact that he became a fixture in American pop culture, comedian Dave Chappelle created entire skits on the legendary Chappelle’s Show based on Lil Jon’s personality and sayings.
Lil Jon has a long list of platinum-selling productions, crafting groundbreaking hits for a diverse array of artists such as E-40, Usher, Ciara, The Ying Yang Twins, Ice Cube and more. He’s also worked with will.i.am, Miley Cyrus, Britney Spears, Bret Michaels, Travis Barker, Jennifer Lopez, Machine Gun Kelly, DJ Snake and many more. As an artist, he has sold millions of records as the frontman of Lil Jon & The East Side Boyz, whose smash hits “Get Low” and “What U Gon’ Do” have been among some of the biggest crossover hip-hop records. His songs have been featured in huge blockbuster movies and television shows including The Hangover, Girls Trip, Neighbors 1 & 2, The Proposal, the Step Up franchise, FOX’s So You Think You Can Dance, Ballers, Logan, Black-Ish, HBO’s Ballers, SNL digital short, Horrible Bosses, NBC’s Parks & Recreation, The Late Show with Stephen Colbert and many more.
Many TV shows have featured Lil Jon as a guest with his massive presence such as The Ellen Degeneres Show, The Tonight Show with Jimmy Fallon, Late Night with Seth Meyers, The Today Show, Good Morning America, Bravo’s Watch What Happens Live, Talk Soup, E!’s Fashion Police, Extra!, Access Hollywood, Talking Dead (AMC), MTV’s Ridiculousness, VH1 Hip Hop Squares, Lights Out with David Spade (Comedy Central), and much more.
His consistent hitmaking has earned him legions of fans from Los Angeles to New York to the Midwest and of course his native region, the South. This is no more evident as Lil Jon has won 2 BMI Songwriter of the Year awards as well as scored eleven Billboard Awards (for the two hit Usher tracks “Yeah!” and “Lovers and Friends”), a Grammy, a Radio Music Award, a BET award, two MTV Video Music Awards, and an American Music Award.
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