Anheuser Busch Michelob ULTRA

McEnroe vs McEnroe

NEW YORK

2022

Entrant Company: FCB New York
Medium: Design
Category: Event/Exhibit Design
Entry Type: Product/Service

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Credits

Agency Network	FCB
Advertising Agency	FCB New York, New York
Entrant Company	FCB New York, New York
Public Relations Agency	3 PM
Technology Production	Unit 9, Los Angeles
Production Company (additional)	Lord + Thomas, Chicago
Full Service	Anheuser Busch Michelob ULTRA, New York
Production Company (additional)	Falkon
Editing	Secret Guy
Music/Sound Company	JSM Music
Post Production Company	Sonic Union
Animation Company	Notan Studio
Post Production Company	NTropic
Post Production Company	Chapeau
Chief Creative Officer	Gabriel Schmitt / FCB New York
Chief Creative Officer	Michael Aimette / FCB New York
Worldwide Creative Partner	Danilo Boer / FCB New York
Executive Creative Director	Samira Ansari / FCB New York
Executive Creative Director, Art & Design	Sy-Jenq Cheng / FCB New York
Creative Director	Alexandre Abrantes / FCB New York
Creative Director	Jay Marsen / FCB New York
Creative Director	Lex Beltrone / FCB New York
Associate Creative Director	Thomas Mori / FCB New York
Associate Creative Director	Simon Dolsten / FCB New York
Associate Creative Director	James Meiser / FCB New York
Director of Integrated Production	Adam Isidore / FCB New York
Senior Integrated Producer	Pim Leeuwenkamp / FCB New York
Senior Integrated Producer	Marissa Lando / FCB New York
Director of Business Affairs	Janice Katz / FCB New York
Archival Producer	Lizzy McGlynn / FCB New York
Senior Production Talent Manager	Janet Merone / FCB New York
Traffic Manager	Mary Beth Parton / FCB Global
Senior Content Creator	Adam Nelson / Lord + Thomas
Senior Editor and Animator	Breithner Monteiro / Lord + Thomas
Editor & Animator	Chris Monteiro / Lord + Thomas
Senior Editor	Mitch Schreiber / Lord + Thomas
Studio Director	Liz Ludden / Lord + Thomas
Integrated Producer	Doria Lacey / Lord + Thomas
SVP Studio Director	Roman Mendez / Lord + Thomas
Senior VFX Artist	Anj Puglise / Lord + Thomas
VFX Artist	Tom Mackey / Lord + Thomas
VFX Artist	Kathleen Chee / Lord + Thomas
VFX Artist	Derek Viramontes / Lord + Thomas
SVP, Group Account Director	Megan Bundy / FCB New York
SVP, Group Account Director	Diana Gonzalez Cash / FCB New York
VP, Account Director	Ashley Read / FCB New York
Account Supervisor	Logan Butler / FCB New York
Account Supervisor	Joe Labuz / FCB New York
Senior Project Manager	Abby Kiefer / FCB New York
Strategy Director	Jamie Rutherford / FCB New York
Senior Strategist	Michael Schonfeld / FCB New York
Chief Marketing Officer	Benoit Garbe / Anheuser Busch
Vice President, Marketing	Ricardo Marques / Anheuser Busch
Head of Marketing Communications	Talita Andrade / Anheuser Busch
Director of Digital Marketing & E-Comm	Miles Ritenour / Anheuser Busch
Director or Sports Marketing & Partnerships	Dylan Ruby / Anheuser Busch
Director, Marketing Communications	Jessica Thorpe / Anheuser Busch
Director of Digital Marketing	Alexis Unwalla / Anheuser Busch
Brand Director	Kerry Scalora / Anheuser Busch
Vice President, Consumer Connections	Spencer Gordon / Anheuser Busch
Head of Media	Juliana Wurzburger / Anheuser Busch
Senior Media Manager	Lindsay Marzocca / Anheuser Busch
Media Manager	Bridget Inglima / Anheuser Busch
Global Head of Marketing	Chris Jones / Anheuser Busch
Global Marketing Director	Paige Dawes / Anheuser Busch
Senior Vice President	Jim Sias / 3 PM
Senior Vice President	Peter Martin / 3 PM
Senior Manager	Lemondria Hobbs / 3 PM
Account Direction, Media Relations	Jackie Baez / 3 PM
Creative Partner	Michelle Craig / Unit 9
Director of Production	Mindy Lubert / Unit 9
Production Lead	Sarah Barson / Unit 9
Executive Creative Director	Yifei Chai / Unit 9
Creative Director	Jame Medcraft / Unit 9
Executive Producer	Phil Erney / Unit 9
Creative Director & Co-Director	Ryan Bucci / Falkon
Technical Director & Co-Director	Davey Sherwinter / Falkon
Executive Producer	Matt Cohen / Falkon
Director of Photography	Bernard Hunt / Falkon
HOP & EP of Live-Action	Matias Letelier / Falkon
Production Manager	Nikil Shyam Sunder / Falkon
1st Assistant Director	Kevin Murphy / Falkon
EOC of Live Switching	Sean Smith / Falkon
Post-Production Supervisor	Shannon Peiper / Falkon
Editor	Bill Cramer / Secret Guy / Secret Guy
VFX Executive Producer	Graham Holly / Secret Guy
VFX/Flame Artist	Colin Stackpole / Secret Guy
Colorist	Matt Rosenblum / Secret Guy
CEO/CCO	Joel Simon / JSM Music
VP/Executive Producer	Jeff Fiorello / JSM Music
Senior Producer	Norm Felker / JSM Music
Senior Producer	Andrew Manning / JSM Music
Producer	Sharon Cha / JSM Music
Sound Designer/Mix Engineer	Julienne Guffain / Sonic Union
Head of Production	Patrick Sullivan / Sonic Union
Producer	Robbie Herrera / NTropic
2D Compositing Lead	Aidan Jung / NTropic
2D Compositing	Mike Roy / NTropic
2D Compositing	Joe Chiao / N Tropic
VFX Supervisor - Creative Lead / Partner	Ben Looram / Chapeau
Managing Director / Partner	Karuna Venter / Chapeau
Creative Director / MGFX + Design	Lauren Mayer-Beug / Chapeau
Operations & Legal Manager	Melissa Ashkin / Chapeau
Lead Flame Artist	Shane Zinkhon / Chapeau
Flame Artist	Ted Stanley / Chapeau
Flame Artist	Tegan Arnold / Chapeau
Colorist	Anthony Harris / Chapeau
Manager, Pipeline - Technology	Mark Wright / Chapeau
Head of Production	Nicole Radford / Chapeau
Executive Producer	Alex Kim / Chapeau
VFX Producer	Nicole Visram / Chapeau
IT / Desktop Support	Jacob Crook / Chapeau
Studio Coordinator	Walter Chism / Chapeau

This 2022 Clio Sports Bronze winning entry titled 'McEnroe vs McEnroe ' was entered for Anheuser Busch Michelob ULTRA by FCB New York , New York. The advertising agency is part of the agency network: FCB. The piece was submitted to the medium: Design within the entry type: Product/Service and the category: Event/Exhibit Design. It consists of 1 video and 1 image.