THE KRAFT HEINZ CO

HIDDEN SPOTS

SãO PAULO

2022

Entrant Company: GUT
Medium: Digital
Category: Games
Entry Type: Product/Service

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Credits

Advertising Agency	GUT, São Paulo
Entrant Company	GUT, São Paulo
Advertising Agency (Additional)	GUT, Miami
Game Publisher	Activision Blizzard - Call of Duty®
Production Company (additional)	Mol, São Paulo
Production Company (additional)	BBL, São Paulo
Visual Effects Company	ARMS Studio, São Paulo
Animation Company	I Hate Flash, São Paulo
Music/Sound Company	HEFTY, São Paulo
Advertiser Brand	THE KRAFT HEINZ CO, São Paulo
Founder	Gaston Bigio / GUT
Creative Chairman, Founder	Anselmo Ramos / GUT
ECD & Partner	Bruno Brux / GUT
Executive Creative Director	Murilo Melo / GUT
Creative Director	Rainor Marinho / GUT
Creative Director	Murilo Santos / GUT
Creative Director	Juliana Utsch / GUT
Creative Director	Sofia Calvit / GUT
Associate Creative Director	Gabi Marcatto / GUT
Associate Creative Director	Pedro Rosas / GUT
Managing Director	Valéria Barone / GUT
Head of Account	Alessandra Visintainer / GUT
Account Director	Francine Pellacani / GUT
Account Director	Joe Richardson / GUT
Account Manager	Mario Lion / GUT
Account Executive	Caio Palmeira / GUT
Head of Strategy	Amanda Agostini / GUT
Strategy Director	César Villas Boas / GUT
Strategist	Isabela Katayama / GUT
Social Strategy Director	Douglas Coelho / GUT
Senior Social Strategist	Deyse Albiach / GUT
Head of Media & Data	Guilherme Cavalcanti / GUT
Head of Production	Mariane Goebel / GUT
Production Director	Julia Ramos / GUT
Production Manager	Thaís Schroder / GUT
Illustrator	Paula Cruz / GUT
Producer	Lincoln Braga / GUT
Case & Motion Design	Cesar Macedo / GUT
Editor & Motion	Cesar Macedo and Megg Miranda / GUT
Project Manager	Juliana Mendonça / GUT
Chief Operating Officer & Global Partner	Paulo Fogaça / GUT
Chief Client Officer & Global Partner	Carmen Rodriguez / GUT
North America ECD & Global Partner	Juan Javier Peña Plaza / GUT
North America ECD & Global Partner	Ricardo Casal / GUT
Chief Strategy Officer & Partner	Fernando Ribeiro / GUT
Chief Intelligence Officer	Christian Pierre / GUT
Director of Communication	Alexandra Velasco / GUT
Account Director	Monique Beauchamp Estrella / GUT
Head of Production	Renata Neumann / GUT
Gaming & Streaming Analyst	Carlos Encalada / GUT
Line Producer	Clara Castro / I Hate Flash
Producer	Carol Caddeo / I Hate Flash
Art Director	Hayde Porlan / I Hate Flash
Editor	Wesley Allen / I Hate Flash
Final Art	Fernando Marques e André Santos / ARMS Studio
3D Specialist	Henrique Dalio / ARMS Studio
Executive Producer	Joaquim Carriço, Galileo Giglio / Mol
Director	Galileo Giglio / Mol
Line Producer	Jin Tsui / Mol
Producer	Simone de Angelis / Mol
Editor	Bruno Araújo / Mol
Motion Designer	James Vaccari / Mol
Post Producer	Rafael Tschope / Mol
Color Grade	Burn Color Grading / Color Grade
Chief Marketing Officer, Activision Blizzard King:	Fernando Machado / THE KRAFT HEINZ CO
Chief Creative Officer, Activision Blizzard King	Pelle Sjoenell / THE KRAFT HEINZ CO
Vice President and Head of Marketing, Call of Duty at Activision	Tyler Bahl / THE KRAFT HEINZ CO
Director, Influencer Relations at Activision Blizzard	Robert Taylor / THE KRAFT HEINZ CO
Sr. Director, Head of Digital / Social Marketing for Call of Duty at Activision	Matt Gilhooley / THE KRAFT HEINZ CO
Director, Global Consumer Marketing @ Call of Duty	David Cushman / THE KRAFT HEINZ CO
Director, Partnerships & Integrated Marketing	William Gahagan / THE KRAFT HEINZ CO
VP Marketing & Growth	Isabella Rizzo / THE KRAFT HEINZ CO
Martech, Content & Media Lead	Thiago Stelle / THE KRAFT HEINZ CO
Chief Growth Officer	Cristina Kenz / THE KRAFT HEINZ CO
VP Sauces International	André Fernandes / THE KRAFT HEINZ CO
Head of Heinz Comms & Brand Building	Thiago Rapp / THE KRAFT HEINZ CO
Head of Marketing Strategy	Ashleigh Gibson / THE KRAFT HEINZ CO
Marketing Director	Cecilia Alexandre / THE KRAFT HEINZ CO

This 2022 Clio Sports Gold winning entry titled 'HIDDEN SPOTS' was entered for THE KRAFT HEINZ CO by GUT, São Paulo. The piece was submitted to the medium: Digital within the entry type: Product/Service and the category: Games. It consists of 1 video and 1 image.