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Michelob ULTRA

NBA Jam

NEW YORK CITY
2022
2022
Entrant Company
Wieden+Kennedy
Medium
Fan Engagement
Category
Experiential
Entry Type
Media & News
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Items

Credits
Advertising AgencyWieden+Kennedy, New York City
Entrant CompanyWieden+Kennedy, New York City
Advertising Agency (Additional)Draftline, New York City
Media AgencyAB Media
Advertising Agency (Additional)3PM
Advertising Agency (Additional)160/90
Post Production CompanySynergy
VP Marketing, Michelob ULTRARicardo Marques / Anheuser-Busch - Michelob ULTRA
Head of Marketing Communications, Michelob ULTRATalita Andrade / Anheuser-Busch - Michelob ULTRA
Brand Director, Michelob ULTRAKerry Scalora / Anheuser-Busch - Michelob ULTRA
Director of Digital Marketing, Michelob ULTRAMiles Ritenour / Anheuser-Busch - Michelob ULTRA
Director, ExperientialArielle Swanson / Anheuser-Busch - Michelob ULTRA
Director of Digital Marketing, Michelob ULTRAAlexis Unwalla / Anheuser-Busch - Michelob ULTRA
Executive Creative DirectorKarl Lieberman / Wieden+Kennedy
Creative DirectorBlair Warren / Wieden+Kennedy
Creative DirectorMatt Mulvey / Wieden+Kennedy
CopywriterTommy Woods / Wieden+Kennedy
Art DirectorJacobi Mehringer / Wieden+Kennedy
Head of Integrated ProductionNick Setounski / Wieden+Kennedy
Executive ProducerDave Lambert / Wieden+Kennedy
ProducerRodrigo NiƱo / Wieden+Kennedy
Group Account DirectorBrooke Stites / Wieden+Kennedy
Account SupervisorNicole Roman / Wieden+Kennedy
Account ExecutiveConnor Layden / Wieden+Kennedy
Account ExecutivePaulina Marxuach / Wieden+Kennedy
Project ManagerAriana Jefferson / Wieden+Kennedy
Global Director of Business AffairsJulie Petruzzo / Wieden+Kennedy
Global Director of Business AffairsAmber Lavender / Wieden+Kennedy
Business Affairs ManagerMaria Elia / Wieden+Kennedy
Business Affairs ManagerKaren Murillo / Wieden+Kennedy
Business Affairs ManagerKevin Cabanayan / Wieden+Kennedy
TrafficSonia Bisono / Wieden+Kennedy
Sr. Manager, Shop Beer GearMatt Overberg / Draftline
Solutions ArchitectJeff Bachmann / Draftline
Tech Lead - Front-EndTyler Hozie / Draftline
Front-End DeveloperFrantz Lindor / Draftline
Tech Lead - ShopifyCory Kemp / Draftline
Project ManagerTrae Showers / Draftline
Senior Media ManagerLindsay Marzocca / AB Media
Media ManagerBridget Inglima / AB Media
Regional Media DirectorAndrew Gelbard / AB Media
Local Connections ManagerMelissa Rodriguez / AB Media
Executive Vice PresidentBrian Williams / 3PM
Senior Vice PresidentJim Sias / 3PM
Executive Creative DirectorChuck Pagano / 3PM
Chief Creative OfficerCiro Sarmiento / 3PM
Senior Vice PresidentCharlotte Reilly / 3PM
DirectorJackie Baez / 3PM
Senior ManagerLemondria Hobbs / 3PM
Senior ManagerJoseph Morgan / 3PM
Senior AssociateJake Spitz / 3PM
Senior AssociateElayza Gonzalez / 3PM
AssociateGrace Donabedian / 3PM
Junior AssociatePranali Aher / 3PM
Associate Creative DirectorJonathan Candelaria / 3PM
Executive Vice PresidentJon Cunningham / 3PM
Partnership MarketingMichael Uva / 160/90
Partnership MarketingCharles de Cabrol / 160/90
Client ServiceAnna Rogers / 160/90
Client ServiceAngelo Masino / 160/90
Client ServiceGrace Wallmeyer / 160/90
Client ServiceCoby Antinoro / 160/90
ProductionJosh Battles / 160/90
ProductionKelan Doria / 160/90
CreativeCraig Stewart / 160/90
CreativeGarrett Beach / 160/90
Production ArtistAmy Luna / 160/90
Influencer MarketingHeather Fox / 160/90
Influencer MarketingMaddie Katleman / 160/90
Influencer MarketingSydney Groves / 160/90
Influencer MarketingMaya Malekian / 160/90
Managing Partner - Talent partnershipsAmit Dhawan / Synergy
Project Coordinator - Talent relations and logisticsOlivia Romine / Synergy

This 2022 Clio Sports Silver winning entry titled 'NBA Jam' was entered for Michelob ULTRA by Wieden+Kennedy, New York City. The piece was submitted to the medium: Fan Engagement within the entry type: Media & News and the category: Experiential. It consists of 1 video and 4 images.

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