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Anheuser Busch Michelob ULTRA

McEnroe vs McEnroe

NEW YORK
2022
2022
Entrant Company
FCB New York
Medium
Innovation
Category
Medium Innovation
Entry Type
Product/Service
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Credits
Agency NetworkFCB
Advertising AgencyFCB New York, New York
Entrant CompanyFCB New York, New York
Public Relations Agency3 PM
Technology ProductionUnit 9, Los Angeles
Production Company (additional)Lord + Thomas, Chicago
Full ServiceAnheuser Busch Michelob ULTRA, New York
Production Company (additional)Falkon
EditingSecret Guy
Music/Sound CompanyJSM Music
Post Production CompanySonic Union
Animation CompanyNotan Studio
Post Production CompanyNTropic
Post Production CompanyChapeau
Chief Creative OfficerGabriel Schmitt / FCB New York
Chief Creative OfficerMichael Aimette / FCB New York
Worldwide Creative PartnerDanilo Boer / FCB New York
Executive Creative DirectorSamira Ansari / FCB New York
Executive Creative Director, Art & DesignSy-Jenq Cheng / FCB New York
Creative DirectorAlexandre Abrantes / FCB New York
Creative DirectorJay Marsen / FCB New York
Creative DirectorLex Beltrone / FCB New York
Associate Creative DirectorThomas Mori / FCB New York
Associate Creative DirectorSimon Dolsten / FCB New York
Associate Creative DirectorJames Meiser / FCB New York
Director of Integrated ProductionAdam Isidore / FCB New York
Senior Integrated Producer Pim Leeuwenkamp / FCB New York
Senior Integrated ProducerMarissa Lando / FCB New York
Director of Business AffairsJanice Katz / FCB New York
Archival ProducerLizzy McGlynn / FCB New York
Senior Production Talent ManagerJanet Merone / FCB New York
Traffic ManagerMary Beth Parton / FCB Global
Senior Content Creator Adam Nelson / Lord + Thomas
Senior Editor and AnimatorBreithner Monteiro / Lord + Thomas
Editor & AnimatorChris Monteiro / Lord + Thomas
Senior EditorMitch Schreiber / Lord + Thomas
Studio DirectorLiz Ludden / Lord + Thomas
Integrated ProducerDoria Lacey / Lord + Thomas
SVP Studio DirectorRoman Mendez / Lord + Thomas
Senior VFX Artist Anj Puglise / Lord + Thomas
VFX Artist Tom Mackey / Lord + Thomas
VFX ArtistKathleen Chee / Lord + Thomas
VFX ArtistDerek Viramontes / Lord + Thomas
SVP, Group Account Director Megan Bundy / FCB New York
SVP, Group Account DirectorDiana Gonzalez Cash / FCB New York
VP, Account Director Ashley Read / FCB New York
Account SupervisorLogan Butler / FCB New York
Account SupervisorJoe Labuz / FCB New York
Senior Project ManagerAbby Kiefer / FCB New York
Strategy DirectorJamie Rutherford / FCB New York
Senior StrategistMichael Schonfeld / FCB New York
Chief Marketing OfficerBenoit Garbe / Anheuser Busch
Vice President, MarketingRicardo Marques / Anheuser Busch
Head of Marketing CommunicationsTalita Andrade / Anheuser Busch
Director of Digital Marketing & E-CommMiles Ritenour / Anheuser Busch
Director or Sports Marketing & Partnerships Dylan Ruby / Anheuser Busch
Director, Marketing CommunicationsJessica Thorpe / Anheuser Busch
Director of Digital MarketingAlexis Unwalla / Anheuser Busch
Brand DirectorKerry Scalora / Anheuser Busch
Vice President, Consumer Connections Spencer Gordon / Anheuser Busch
Head of MediaJuliana Wurzburger / Anheuser Busch
Senior Media Manager Lindsay Marzocca / Anheuser Busch
Media ManagerBridget Inglima / Anheuser Busch
Global Head of MarketingChris Jones / Anheuser Busch
Global Marketing DirectorPaige Dawes / Anheuser Busch
Senior Vice PresidentJim Sias / 3 PM
Senior Vice PresidentPeter Martin / 3 PM
Senior ManagerLemondria Hobbs / 3 PM
Account Direction, Media RelationsJackie Baez / 3 PM
Creative PartnerMichelle Craig / Unit 9
Director of ProductionMindy Lubert / Unit 9
Production LeadSarah Barson / Unit 9
Executive Creative DirectorYifei Chai / Unit 9
Creative DirectorJame Medcraft / Unit 9
Executive ProducerPhil Erney / Unit 9
Creative Director & Co-DirectorRyan Bucci / Falkon
Technical Director & Co-DirectorDavey Sherwinter / Falkon
Executive ProducerMatt Cohen / Falkon
Director of PhotographyBernard Hunt / Falkon
HOP & EP of Live-ActionMatias Letelier / Falkon
Production ManagerNikil Shyam Sunder / Falkon
1st Assistant DirectorKevin Murphy / Falkon
EOC of Live SwitchingSean Smith / Falkon
Post-Production SupervisorShannon Peiper / Falkon
EditorBill Cramer / Secret Guy / Secret Guy
VFX Executive ProducerGraham Holly / Secret Guy
VFX/Flame ArtistColin Stackpole / Secret Guy
ColoristMatt Rosenblum / Secret Guy
CEO/CCOJoel Simon / JSM Music
VP/Executive ProducerJeff Fiorello / JSM Music
Senior ProducerNorm Felker / JSM Music
Senior Producer Andrew Manning / JSM Music
ProducerSharon Cha / JSM Music
Sound Designer/Mix Engineer Julienne Guffain / Sonic Union
Head of ProductionPatrick Sullivan / Sonic Union
ProducerRobbie Herrera / NTropic
2D Compositing Lead Aidan Jung / NTropic
2D CompositingMike Roy / NTropic
2D CompositingJoe Chiao / N Tropic
VFX Supervisor - Creative Lead / PartnerBen Looram / Chapeau
Managing Director / PartnerKaruna Venter / Chapeau
Creative Director / MGFX + DesignLauren Mayer-Beug / Chapeau
Operations & Legal ManagerMelissa Ashkin / Chapeau
Lead Flame ArtistShane Zinkhon / Chapeau
Flame ArtistTed Stanley / Chapeau
Flame ArtistTegan Arnold / Chapeau
ColoristAnthony Harris / Chapeau
Manager, Pipeline - TechnologyMark Wright / Chapeau
Head of ProductionNicole Radford / Chapeau
Executive ProducerAlex Kim / Chapeau
VFX Producer Nicole Visram / Chapeau
IT / Desktop SupportJacob Crook / Chapeau
Studio Coordinator Walter Chism / Chapeau

This 2022 Clio Sports Gold winning entry titled 'McEnroe vs McEnroe ' was entered for Anheuser Busch Michelob ULTRA by FCB New York , New York. The advertising agency is part of the agency network: FCB. The piece was submitted to the medium: Innovation within the entry type: Product/Service and the category: Medium Innovation. It consists of 1 video and 1 image.

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