AT&T

NEW SPOKES-GOAT

LOS ANGELES

2022

Entrant Company: BBDO LA
Medium: Partnerships & Sponsorships
Entry Type: Product/Service

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Credits

Agency Network	Omnicom Media Group
Advertising Agency	BBDO LA, Los Angeles
Entrant Company	BBDO LA, Los Angeles
Client	AT&T
Agency	BBDO LA
Agency	Critical Mass
Media Agency	Hearts & Science
Production Company	Hungry Man
Editorial	Arcade
Post EFX	Framestore
Graphics	LVLY
Music & Sound Audio	Lime
SVP, Consumer Advertising & Retail Marketing	Valerie Vargas / AT&T
VP, Advertising and Social Media	Marc Burns / AT&T
Director, Advertising	Dave Brown / AT&T
VP, Media & Sponsorship	Mark Wright / AT&T
Associate VP, Consumer Media	Megan Matlock / AT&T
Director, Consumer Media	Megan Amic / AT&T
Lead Manager, Media	Katie Salins / AT&T
Associate VP, Sponsorships and Experiential Marketing	Sabina Ahmed / AT&T
Director, Sponsorships and Experiential Marketing	Jamie Kerr / AT&T
Lead Manager Sponsorships and Experiential Marketing	Andrea Jones / AT&T
Chief Creative Officer	Matt Miller / BBDO LA
Executive Creative Director	Ash Tavassoli / BBDO LA
Executive Creative Director	Rafael Gonzaga / BBDO LA
Creative Director	Kate Catalinac / BBDO LA
Creative Director	Corinne Goode / BBDO LA
Creative Director	Banks Noel / BBDO LA
Copywriter	Mitch Gage / BBDO LA
Art Director	Daniel Shapiro / BBDO LA
EVP Group Executive Producer	Julie Collins / BBDO LA
VP Executive Producer	Andrew Tucci / BBDO LA
President BBDO LA & Global Client Lead	Rachel Nairn / BBDO LA
Managing Director	Julien Lemoine / BBDO LA
EVP Account Director	Laura Perrizo / BBDO LA
Head of Strategy	Tim Millar / BBDO LA
SVP Group Strategy Director	Kaleen Ogden / BBDO LA
Senior Communications Planner	Larry Hill / BBDO LA
VP Executive Creative Director	Frank Dattalo / Critical Mass
Executive Creative Director	Christiaan Welzel / Critical Mass
Creative Director	James Leal-Valias / Critical Mass
Creative Director	Minor LeBlond / Critical Mass
Associate Creative Director	Carl Lukasewich / Critical Mass
Associate Creative Director	Chantal Miyagishima / Critical Mass
Associate Creative Director	Lin Oosterhoff / Critical Mass
Copy Lead	Lauren Barrett / Critical Mass
Sr. Art Director	Stephanie Gerbino / Critical Mass
Art Director	William McKeown / Critical Mass
Copywriter	Michelle Alig / Critical Mass
Designer	Dean Alari / Critical Mass
Designer	Caroline Hoang / Critical Mass
Designer	Jackson Reed / Critical Mass
Executive Producer	Sydney Woodman / Critical Mass
Senior Producer	Tommy Costello / Critical Mass
Senior Producer	Cale McArthur / Critical Mass
Associate Producer	Marinna Breda / Critical Mass
Music & Sound Director	Kirill Telichev / Critical Mass
Senior Sound Artist	Dary Barclay / Critical Mass
Senior Sound Artist	Christopher Vail / Critical Mass
Strategy Director	Joanna Mathews / Critical Mass
EVP, Client Partner	Stacia Parseghian / Critical Mass
Senior Account Director	Austin Tatum / Critical Mass
Account Director	Frankie Martin / Critical Mass
Account Coordinator	Austin Kaplan / Critical Mass
Project Manager	Lisa Del Castillo / Critical Mass
Project Manager	Thai Quoc Dinh / Critical Mass
QA	Erin St. Clair / Critical Mass
Asset Manager	James McNeil / Critical Mass
Managing Executive Director	Chris Stanger / Hearts & Science
Executive Director, Strategic Investment	MaryAnne Geiger / Hearts & Science
Executive Director, Sports	Nick Youngman / Hearts & Science
Executive Director, Strategy	Brian Diamond / Hearts & Science
Director, Sports Strategy	Greg Lawrence / Hearts & Science
Associate Director, Sports Investment:	Chris Cotter / Hearts & Science
Account Supervisor, Sports Investment	Caroline Taylor / Hearts & Science
Account Supervisor	Sabrina Schnapp / Hearts & Science
Negotiator, Sports Investment	Brittany Gelman / Hearts & Science
Negotiator, Sports Investment	Maggy Powers / Hearts & Science
Director	Hank Perlman / Hungry Man
Managing Partner/Executive Producer	Mino Jarjoura / Hungry Man
Executive Producer/Director of Sales	Dan Duffy / Hungry Man
Executive Producer	Caleb Dewart / Hungry Man
Head of Production	Marian Harkness / Hungry Man
Producer	Josh Goldstein / Hungry Man
Production Supervisor	Ben Oswald / Hungry Man
Executive Producer	Crissy DeSimone / Arcade
Senior Producer	Alexa Atkin / Arcade
Editor	Greg Scruton / Arcade
Editor	Geoff Hounsell / Arcade
Editor	Laura Sanford / Arcade
Editor	Mitch Mitchell / Arcade
Executive Producer:	Dan Roberts / Framestore
VFX Supervisor	James Rogers / Framestore
Lead Flame Artist	Toby Brockhurst / Framestore
Color	Beau Leon / Framestore
Executive Producer	Bryce Edwards / LVLY
Senior Producer	Brad Herbst / LVLY
Executive Producer	Susie Boyajan / Lime
Audio Engineer	Rohan Young / Lime

This 2022 Clio Sports Shortlisted entry titled 'NEW SPOKES-GOAT' was entered for AT&T by BBDO LA, Los Angeles. The advertising agency is part of the agency network: Omnicom Media Group. The piece was submitted to the medium: Partnerships & Sponsorships within the entry type: Product/Service. It consists of 1 video and 2 images.