Clio Awards Presents

The Most Memorable
Superbowl Ads
Of All Time

E*TRADE "Baby"

Everybody loves babies. Everybody loves making money. So it follows that everyone should love watching a baby make money, right? In 2008, E*Trade found the answer to this question to be a resounding yes with their Super Bowl commercial, "E*Trade Baby." The ad turned the "talking baby" trope on its head with their fast-talking, Gordon Gekko-esque online spokes-baby. And the spot didn't just grab people's attention--it proved that using the online trading software is so easy, even a baby could do it. Clio assembled a roster of ad execs and pop culture experts to break down this wacky ad and why this talking baby was universally loved.

Featuring:
Tyler Cameron, Television Personality & Model
Danny Robinson, Chief Creative Officer, The Martin Agency
Fernando Machado, Chief Marketing Officer, Activision Blizzard
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Tiffany Rolfe, Global Chief Creative Officer, R/GA
Matt Wallaert, Behavioral Science Expert
Michele Tafoya, NFL Sideline Reporter

About the series

Every February, millions across the US gather in front of their screens to watch the biggest football game of the year--and millions more join just for the commercials. Relive some of the greatest moments in advertising history with "Clio Awards Presents: The Most Memorable Super Bowl Ads of All Time." Featuring commentary from some of the biggest names in sports, pop-culture, advertising and entertainment, the series offers an inside look at the best Super Bowl spots and reveals exactly why these commercials made you laugh, cry - and of course, buy stuff.

The series features Eli Manning, Tyler Cameron, Michele Tafoya, Daymond John, Jai Rodriguez, Yamaneika Saunders, Rob Reilly, Judy John, David Lubars, Tiffany Rolfe, Danny Robinson, Fernando Machado, and Susan Credle.

Previous Episodes

Volkswagen "The Force"

Before Volkswagen's 2011 Star Wars-themed Super Bowl spot, the brand was primarily known in the US for making niche, quirky cars. But the ad for their new Passat moved VW firmly into "family car" territory, and in doing so, changed Super Bowl advertising forever. Ad execs and pop culture experts discuss the heartwarming spot and its continued impact on the world of Super Bowl ad strategy.

Featuring:
Tyler Cameron, Television Personality & Model
Michele Tafoya, NFL Sideline Reporter
Daymond John, CEO, FUBU & The Shark Group
Tiffany Rolfe, Global Chief Creative Officer, R/GA
Rob Reilly, Global Chief Creative Officer, WPP
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Brent Allen Hagel, Trailer Voice Artists Agency

Always "Like a Girl"

With their 2015 Super Bowl spot, Always set out to change what it means to do things "like a girl". Ad industry heavy hitters and pop culture experts take us through the creative process and discuss why its message of female empowerment resonated so strongly around the globe.

Featuring:
David Lubars, Chairman/Chief Creative Officer, BBDO
Judy John, Global Chief Creative Officer, Edelman
Matt Wallaert, Behavioral Science Expert
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio

Monster.com "When I Grow Up"

Monster.com's 1999 Super Bowl ad, "When I Grow Up" turned the new online job board into a household name. By having kids across the US sarcastically talk about how they want to do menial corporate work when they grow up, the brand playfully reminded adults that there was more out there--and it could be found at Monster.com. Pop culture experts and ad execs discuss the iconic ad and how its simple message has stood the test of time.

Featuring:
Judy John, Global Chief Creative Officer, Edelman
Danny Robinson, Chief Creative Officer, The Martin Agency
Matt Wallaert, Behavioral Science Expert
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio

Chrysler "Born of Fire"

In 2011, with their groundbreaking Super Bowl spot "Born of Fire," Chrysler achieved what many thought was impossible--it put Detroit and the American-made automotive manufacturer back on the map. The two-minute ad famously features an all-Detroit cast, including iconic rapper Eminem--and his music. Clio brought together a powerhouse group of ad execs and pop culture experts to discuss one of the most moving, poignant commercials in Super Bowl history.

Featuring:
Susan Credle, Global Chief Creative Officer, FCB
Rob Reilly, Global Chief Creative Officer, WPP
Daymond John, CEO, FUBU & The Shark Group
Matt Wallaert, Behavioral Science Expert
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Brent Allen Hagel, Trailer Voice Artists Agency

Coca-Cola "Hey Kid, Catch"

With the Cola Wars of the 70s heating up, Coke decided to go back to their roots with a touching ad featuring the Steelers' Mean Joe Greene and a young fan forging an unlikely connection over a bottle of Coke. Heavy hitters from the pop culture world and ad industry break down "Hey Kid, Catch," discussing its popularity with everyone from die-hard football fans to moms--and its place in history as the first national ad to feature a Black man.

Featuring:
Michele Tafoya, NFL Sideline Reporter
Tiffany Rolfe, Global Chief Creative Officer, R/GA
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Susan Credle, Global Chief Creative Officer, FCB
Eric Francisco, Entertainment Journalist, Inverse
Fernando Machado, Chief Marketing Officer, Activision Blizzard

Amazon "Alexa Loses Her Voice"

In 2017, Amazon went an unexpected route for their Alexa Super Bowl ad. Instead of showing how great our lives are with Alexa, they showed us what an absolute mess things would be without her. Alexa loses her voice in the ad, forcing Jeff Bezos to replace her with some of the most chaotic celebrities out there: Cardi B, Rebel Wilson, Gordon Ramsey, and Anthony Hopkins. The result was unexpected, entertaining, and became an instant classic. Ad execs and pop culture experts discuss the spot and how it was so effective with its message: nobody does it like Alexa.

Featuring:
Jai Rodriguez, Actor & Television Personality
Tyler Cameron, Television Personality & Model
David Lubars, Chairman/Chief Creative Officer, BBDO
Matt Wallaert, Behavioral Science Expert
Yamaneika Saunders, Comedian & Writer
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio

NFL "Touchdown Celebrations to Come"

In 2017, the NFL did their best to shed their "No Fun League" moniker by lifting the 10-year old ban on touchdown celebrations. In a nod to the ensuing excitement around endzone dances, the NFL's 2018 Super Bowl commercial featured Eli Manning and Odell Beckham, Jr. practicing a touchdown celebration--by recreating the iconic dance scene from Dirty Dancing. Pop culture experts, ad execs and Manning himself weigh in on what made the spot so good that it managed to get a standing ovation from Patriots and Eagles fans when it premiered live at the Super Bowl.

Featuring:
Eli Manning, Former NFL Quarterback
Tyler Cameron, Television Personality & Model
Michele Tafoya, NFL Sideline Reporter
Danny Robinson, Chief Creative Officer, The Martin Agency
Tiffany Rolfe, Global Chief Creative Officer, R/GA
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio

NFL "100 Year Game"

In 2019, the NFL kicked off their 100th birthday with a Super Bowl commercial for the ages. The spot shows perhaps the best game of touch football ever played--between over 40 NFL greats past and present, wearing tuxedos, in a banquet hall. Pop culture and sport experts and ad execs weigh in on what made this ad so appealing to every level of football fan, and reveal all the little Easter eggs you might've missed if you only watched it once.

Featuring:
Tyler Cameron, Television Personality & Model
Yamaneika Saunders, Comedian & Writer
David Lubars, Chairman/Chief Creative Officer, BBDO
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Michele Tafoya, NFL Sideline Reporter
Eli Manning, former NFL Quarterback

Tide "It's a Tide Ad"

In 2018, Tide did something no one thought possible--they took over the entire Super Bowl. With "It's a Tide Ad," Tide spoofed so many different genres of commercials so well, viewers were left wondering whether every ad they saw during the game was in fact an ad for Tide. Clio brought together some heavy hitters from the pop culture and advertising worlds to reflect on Tide's game-changing campaign and figure out once and for all--is the whole world a Tide ad?

Featuring:
Rob Reilly, Global Chief Creative Officer, WPP
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Fernando Machado, Chief Marketing Officer, Activision Blizzard
Susan Credle, Global Chief Creative Officer, FCB
Matt Wallaert, Behavioral Science Expert

McDonald's "The Showdown"

What would you do for a Big Mac? As 1993 Super Bowl viewers found out, for Michael Jordan and Larry Bird, the answer is: play an absurd game of HORSE that goes on--quite literally--forever. Clio assembled an impressive roster of ad execs and pop culture experts to discuss why this classic McDonald's ad has not only stood the test of time, but inspired several spinoffs--not to mention one of the most beloved basketball films of all time.

Featuring:
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Eric Francisco, Entertainment Journalist, Inverse
Michele Tafoya, NFL Sideline Reporter
Judy John, Global Chief Creative Officer, Edelman
Daymond John, CEO, FUBU & The Shark Group
Tyler Cameron, Television Personality & Model

Reebok "Terry Tate: Office Linebacker"

We all have that one person in the office who just isn't pulling their weight. Ever wondered what it would be like if someone could finally put them in their place? Reebok's hilarious 2003 Super Bowl ad, "Terry Tate: Office Linebacker" answered that question for millions of Americans, who loved watching Tate tackle anyone who stepped out of line in the workplace. Pop culture experts and ad execs talk about how much they love this spot, and how a commercial without a single pair of sneakers could be so effective at selling them.

Featuring:
Eric Francisco, Entertainment Journalist, Inverse
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Tyler Cameron, Television Personality & Model
Rob Reilly, Global Chief Creative Officer, WPP
Yamaneika Saunders, Comedian & Writer
Michele Tafoya, NFL Sideline Reporter

Pepsi "New Can"

In the early 90s, no one was bigger than supermodels, and no supermodel was bigger than Cindy Crawford. In casting Crawford for its 1992 "New Can" ad, Pepsi broke through the clutter and created an instant classic. The ad tapped into the 90s zeitgeist with its clever combination of Americana, nostalgia, and charm. Clio's experts in pop culture and advertising break down this ad and why it has such a lasting cultural impact to this day.

Featuring:
Tyler Cameron, Television Personality & Model
Jai Rodriguez, Actor & Television Personality
Susan Credle, Global Chief Creative Officer, FCB
Eric Francisco, Entertainment Journalist, Inverse
Tiffany Rolfe, Global Chief Creative Officer, R/GA
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Michele Tafoya, NFL Sideline Reporter

Budweiser "Puppy Love"

The Super Bowl is full of unknowns--who will win the coin toss? Who will win the game? How many wings will you eat this time? But one thing is always for certain--Budweiser will have a commercial featuring its signature Clydesdale horses. But when Bud paired a Clydesdale with a puppy in its 2014 spot, the cuteness overload was almost too much to handle. Clio assembled a group of pop culture and advertising experts to discuss what made this story of persistence and friendship an ad for the ages.

Featuring:
Tyler Cameron, Television Personality & Model
Jai Rodriguez, Actor & Television Personality
Matt Wallaert, Behavioral Science Expert
Michele Tafoya, NFL Sideline Reporter
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Fernando Machado, Chief Marketing Officer, Activision Blizzard
Danny Robinson, Chief Creative Officer, The Martin Agency

Doritos Blaze & Mountain Dew Ice "Battle"

In 2018, PepsiCo made history by introducing two new products--Doritos Blaze and Mountain Dew Ice--in the same Super Bowl ad. The epic fire vs. ice rap battle between Peter Dinklage and Morgan Freeman--lip syncing to beats by hip hop royalty Busta Rhymes and Missy Elliot-- turned heads and got everyone talking. The entertainment industry's top comedians, TV personalities and ad execs discuss the groundbreaking commercial--and, of course, get in a battle of their own about who came out on top.

Featuring:
Tyler Cameron, Television Personality & Model
Danny Robinson, Chief Creative Officer, The Martin Agency
Jai Rodriguez, Actor & Television Personality
Yamaneika Saunders, Comedian & Writer
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Matt Wallaert, Behavioral Science Expert

Snickers "Game" (2010)

In 2010, Snickers tapped into a universal truth with the launch of their campaign, "You're Not You When You're Hungry." The campaign's first spot, an iconic Super Bowl ad featuring a trash talking Betty White, became an instant hit for the brand. Ad execs and pop culture experts dig into just why this ad featuring America's grandma was so effective.

Featuring:
Fernando Machado, Chief Marketing Officer, Activision Blizzard
David Lubars, Chairman/Chief Creative Officer, BBDO
Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
Judy John, Global Chief Creative Officer, Edelman
Michele Tafoya, NFL Sideline Reporter
Yamaneika Saunders, Comedian & Writer
Tyler Cameron, Television Personality & Model
Jai Rodriguez, Actor & Television Personality

All Episodes

WEEK OF 1/17

  • Snickers "Game" (2010)
  • Doritos Blaze & Mountain Dew Ice "Battle" (2018)
  • Budweiser "Puppy Love" (2014)
  • Pepsi "New Can" (1992)

WEEK OF 1/24

  • Reebok "Terry Tate: Office Linebacker" (2003)
  • McDonald's "The Showdown" (1993)
  • Tide "It's a Tide Ad" (2018)
  • NFL "The 100-Year Game" (2019)

WEEK OF 1/31

  • NFL "Touchdown Celebrations to Come" (2018)
  • Amazon "Alexa Loses Her Voice" (2018)
  • Coca-Cola "Hey Kid, Catch" (1980)
  • Chrysler "Born of Fire" (2011)

WEEK OF 2/7

  • Monster.com "When I Grow Up" (1999)
  • Always "Like a Girl" (2015)
  • Volkswagen "The Force" (2011)
  • E*TRADE "Baby" (2008)