New Mediums

Listed below are the new mediums for this season. For more information on these mediums, please visit the Mediums page.

• Creative Strategy – Entries in this medium celebrate the strategic planning and breakthrough thinking behind creative campaigns. Work focuses on the development and execution of innovative strategies that effectively unlock insights and connect brands with their audiences. Entries will need to demonstrate a strong understanding of the brand, consumer behavior, and cultural insights, and how these factors contributed to a successful creative strategy.
• Use of Influencers – Entries in this medium focus on the strategic collaboration with influencers, celebrities, or creators on social media and digital platforms. This involves content created with or by these individuals that aligns with brand objectives, using their reach and authenticity to drive awareness and engagement.