NEWEST MEDIUMS

Listed below is the latest medium information, which includes the newest mediums, as well as a renamed medium. For more information, please visit the Mediums page.

• CREATIVE DISRUPTION (formerly known as Innovation)- Entries in this medium celebrate work that uses a specific media type in an especially original or unexpected way, challenging conventions and rethinking how the medium can be used to engage audiences. It recognizes bold, innovative approaches that shift norms, spark new possibilities, and redefine how marketing or advertising shows up in the world.
• CREATIVE STRATEGY – Entries in this medium celebrate the strategic planning and breakthrough thinking behind creative campaigns. Work focuses on the development and execution of innovative strategies that effectively unlock insights and connect brands with their audiences. Entries will need to demonstrate a strong understanding of the brand, consumer behavior, and cultural insights, and how these factors contributed to a successful creative strategy.
• CULTURE & INFLUENCE– Entries in this medium celebrate creativity that shapes, reflects, or redefines culture. This medium honors work that authentically connects with communities, drives conversations, and makes an imprint on society — from popular culture moments to deep multicultural narratives.
• GOOGLE AI SPECIALTY AWARD– In partnership with the Clio Awards, Google is championing this new era of creativity by recognizing work that truly demonstrates the transformative power of AI in advertising. Entries in this medium will be judged based on the blend of creative excellence and use of AI through the creative process.
• USE OF INFLUENCERS – Entries in this medium highlight content featuring influencers, celebrities, or creators on social media and digital platforms. This approach uses their established reach to create awareness and engagement while maintaining alignment with brand objectives.

NEW & UPDATED CATEGORIES

Listed below is the latest category information, which includes new categories, renamed categories, and updated definitions. For more information, please visit the Mediums page.

Within the Audio Medium:

• Behavior Driven Messaging
• Partnerships/Co-Creation
• Sonic Branding
• Broadcast Audio

Within the Audio Craft Medium:

• Casting

Within the Film Medium:

• 15 Seconds and Under
• 16 Seconds to 30 Seconds

Within the Out of Home Medium:

• Murals
• Special Build

Within the Print Medium:

• Brand Publications
• Interactive & Connected Print
• Publication Covers 
• Print Collateral
• Real-Time Response
• Other 

Within the Use of Influencers Medium:

• Mixed Post