Bettina Sherick is an entertainment digital marketing veteran, and the President/Founder of Hollywood In Pixels, a non-profit dedicated to the celebration and preservation of Hollywood digital marketing innovation. Sherick’s career in the industry began at 20th Century Fox International, where she rose to SVP of Strategic Digital Marketing leading cross-functional teams to produce ground-breaking digital campaigns for every Fox release during her tenure, including award-winning campaigns for the original AVATAR movie, THE SIMPSONS MOVIE, multiple movies from the X-MEN franchise, and LIFE OF PI, amongst others. Sherick has also held leadership roles in digital, data, and innovation at Warner Bros. and a second stint at 20th Century Fox. Most recently, Sherick was the Head of Digital Intelligence at Prime Video, where she led audience intelligence for Prime Video’s high-profile first season of THE LORD OF THE RINGS: THE RINGS OF POWER and rolled out Prime Video’s global social intelligence program. Sherick is an active member of AMPAS, serving as the chair of the Student Academy Awards Executive Committee (2018 - 2021, incoming chair 2025). She has been twice listed in the Variety Digital Impact Report for founding Hollywood In Pixels (2019, 2022), and was awarded the Advanced Imaging Society’s Distinguished Leadership Award (2018). She has presented to audiences around the world about entertainment digital marketing, and she has authored a chapter on digital history in the book Digital State: How the Internet Is Changing Everything. Sherick also sits on the advisory council for Loyola Marymount University’s Master in Entertainment Leadership and Management.
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